Sunday, March 22, 2020

Hunger Artist Essays - Asceticism, Diets, Fasting, Watcher, Uatu

Hunger Artist I will try to demonstrate what the public's reaction was to the angel in ? The very old man with Enormous wings ? and Kafka's ? Hunger Artist ? from what the authors wrote in the stories and the characters point of view. I will also try illustrate how the public has more of a meaning in both stories. In ? A very old man with Enormous Wings ? the public goes to see the old man because they wanted to see what he was. The owner's of the house where the old man was at, thought that he was a lonely castaway from some foreign ship wrecked by the storm. They thought this because they spoke to him and he answered in a incomprehensible dialect with a strong sailor's voice. The public tossed him things to eat as if he weren't a supernatural creature but a circus animal. When Father Gonzaga went to see the old man there was less frivolous onlookers than those who had arrived earlier. The simplest among them thought that he should be named mayor of the world. Others of sterner mind felt that he should be promoted to the rank of five-star general in order to win all wars. There were other people that hoped he would be put to reproduce, so there would be a race of winged wise man who could take charge of the universe. Father Gonzaga suspected that he was an impostor because he did not understand the language of God and did not know how to greet his minister. He did not think that the old man was an angel, he instead felt that it could of been a trick of the devil. Curious people came from far away because they thought that he could cure them and change their misfortunes. During all this time, the old man was the only one who did not take part in his own act. During those days a carnival attraction arrived with a woman who had been changed to a spider. The old man's reputation was already ruined by this time. After this people stopped going to see the old man. Months had past when the old man got new wings and just flew away. I think that the angel in ? The very old man with Enormous wings ? might have actually stayed. He left because no one treated him right. They did not believe in him just because he did not give them what they wanted, so they did not have faith in him. The public could of just believe in him and treated him well maybe he would have gotten well and then he would have gaven them what they wanted. In the ?hunger Artist ?, the artist wanted the public to appreciate his fasting abilities by watching him and giving him fame. We know this by the following passage; ? Why stop fasting... ?, ... why should he be cheated of the fame he would get for lasting longer. ? Professional fasting had diminished remarkably the last decade. For elders he was often a joke, while for children he was a special treat. There were different kinds of watchers that watched the artist. There were groups of watchers who would huddle to together in a corner to play cards. They intended to give the artist Some space, because they thought he would appreciate to be alone. He did not, instead it made him miserable and made his fast seem unendurable. Then there are the watchers more to his taste. The watchers that would sit close up to the bars because they were not content with the dim night lighting on the hall. The artist would not sleep, he was happy at spending sleepless nights with such watchers. People began to get uninterested in watching the ? Hunger Artist ? because no one could produce evidence that the fast had really been continuos; only the artist knew that, therefore he was his only satisfied spectator of his own fast. Years past and still no one took his trouble seriously. People felt that his depression was do to the fasting. They also felt that fasting made him react with an outburst of fury; he would

Thursday, March 5, 2020

Why Some Products Fail to Impact the Market Essay Example

Why Some Products Fail to Impact the Market Essay Example Why Some Products Fail to Impact the Market Essay Why Some Products Fail to Impact the Market Essay In this era of tight competition from domestic and global firms the firm who dont come out with new products are putting themselves at great risk Because their existing products are prone to changing customer needs, shorter product life cycles, new technologies and increased competition. Despite years of research and huge capital being pumped in to understanding the consumer, making a launch successful is still a difficult task. The new product largely depends on the product quality and the marketing tactics of the firm, there are many occasions were the product failed miserably even after using the best technology and quality the reason is that the new product is not worth for the customers. The prime factor for the new product success is customer value 1. Faulty product idea: The product often fail because faulty of product idea. A good idea can revolutionize the market but a bad idea may prove bitter to the firm or it may backfire Eg: Polar industries in 1991 launched COOL CATS fan decorated with cartoon characters meant primarily for children. The fan was priced at premium; the idea was that childrens were increasingly becoming influensors in purchase decisions and to attract the kids with the cartoon creatures and to position the product exclusively for kids. The product failed miserably inspite of its huge advertising budget because when the fan was put on it didnt have any colour effect and the customer did not justify its premium price. 2. Distribution related problems: The new product fails if the product is unable to meet the channel requirements. While developing the product the channel requirements must be given adequate consideration. Eg: when NESTLE launched its new chocolates the product and promotion was ok but the product failed in the distribution side because the company stipulated the product to be stored in refrigerators. The product faced two problems in the distribution side because it meant excluding a number of retail outlets as they didnt have this facility and secondly the chocolate was not picked by the customers as it was not seen upfront in the retail shops. Finally Nestle had to reformulate the product according to channel requirements. 3. Poor timing of launch: Too early or late entry into the market is a common cause of failure. Kinetic Merlin was launched in pune in 1991. It was a 3 in 1 set consisting of a colour television, a stereo with detachable speakers and a home computer. The product was targeted at the Indian consumers who are fond of sophisticated gadgets to immediately adopt such an innovative idea but in reality the idea was too advanced for the customers to digest at that time because they were not exposed to such type of products before. . Improper Positioning: Positioning means putting the product into the predetermined orbit. Improper positioning may affect the product success. Eg: Titan Tanishq introduced their 18 carat jewellery and the product was positioned at elite segment but there was a contradiction as to why these elite segment should go in for a low carat gold because the norms for gold in India at that time was 22 carat. The product failed miserably in retrospect Titan had to introduce 22-carat jewellery.